How to choose dimensions and measures

A dimension answers “what do we compare”, while a measure answers “what do we calculate”.

Dimensions

Use dimensions for grouping: month, region, category, or segment. Too many dimensions create a long, difficult-to-read table.

Measures

A measure calculates a value such as revenue, order count, or average order value. Check aggregation and period before comparing results.

A practical order

Start with one measure and one dimension. Then add a filter and expand the report with more fields only after verifying the result.

If values look wrong

Check whether aggregation, period, filters, or field availability for your role changed. Compare the result with the same dataset without extra conditions.

Next step

Configure filters and segments to narrow the selected data.